2019 Honda Fit

The Kelley Blue Book Brand Image Awards have been a go-to resource for Detroit Area shoppers for twelve years. They determine the best car brand by looking at what more than 12,000 in-market new-vehicle shoppers do each year when researching through KBB.com, ultimately deciding on 13 brand winners across seven categories.

For 2019, Honda was named:

  • Best Overall Brand
  • Best Value Brand
  • Most Refined Brand


Best Overall Brand

2019 Honda Accord Front View

Kelley Blue Book notes that: “Honda’s sterling reputation for quality is just part of the reason it again sits atop the list for Best Overall Non-Luxury Brand.” It’s hard to imagine another automaker producing the same diverse yet universally-admired range – featuring everything from hybrid models to AWD vehicles. Just a few standout Hondas include:

  • Honda Accord
  • Honda Civic
  • Honda CR-V
  • Honda Fit
  • Honda HR-V
  • Honda Odyssey
  • Honda Pilot

Best Value Brand

2019 Honda Civic Hatchback Performance

Offering the best value cars means getting everything from reliability to resale value exactly right. Honda clearly has the knack – this is the fifth year in a row they’ve won the Best Value Brand award.

Whether looking at a midsize sedan like the Honda Accord or a minivan like the Honda Odyssey, Honda vehicles are always among the most popular in their respective segments, so they hold their value well over the years. Better yet, Honda models have an outstanding reputation for reliability and efficiency, so you won’t be spending unexpected sums at service centers or gas stations.

Most Refined Brand: Honda

The Honda lineup continues to grow, with new models over the last few years including:

  • 2019 Honda HR-V Blue Side ViewHonda Ridgeline Light Pickup Truck
  • Honda Passport 2-Row SUV

You’ll frequently find vehicles getting more technology as standard – notably the Honda Sensing driver assistance suite – and stronger yet more efficient engines as the years pass. It’s just such a ceaseless commitment to quality that ensures Honda keeps putting out some of the most refined cars on the road.

Honda’s Brand Value Remains Phenomenally High for Another Year

Whether you want to arrange a test drive, explore financing options, or hear about the latest special offers, the team at your local Detroit Honda showroom can help. For any further advice or assistance, don’t hesitate to contact us today.