The Detroit Area Honda Dealers have a longstanding history of involvement and engagement in our local communities. Our goal with each of our many initiatives is to provide support to these communities through various contributions to local organizations and charities. We intentionally target those organizations that help give back to the communities that have supported us so faithfully over the years.
Think B4 U Text
One of the Association’s latest community efforts involves raising awareness on a very real and current problem. In the summer of 2012 the Association put together Think B4 U Text, a cause marketing campaign in partnership with the Children’s Hospital of Michigan Foundation. This campaign was created to help educate the community and raise awareness on teenage driving safety, particularly texting while driving.
Teens can visit ThinkB4UText on Facebook to learn more about the dangers and consequences of texting while driving and sign the online pledge to never text and drive. While on the site teens can also connect with other high school students through monitored online forums. Here they can have open discussions and share their story and feelings on the topic.
Also, this October the Association will be holding a PSA contest for Detroit high school students. Teens will have the opportunity to concept and create their own message about the dangers of texting while driving and how they would prevent their peers from doing so in the future. Teens who enter their video will have a chance to win up to $3,000 in scholarship money and the winning PSA will be aired on local stations late this fall.
To find out more about the Detroit Area Honda Dealer Association’s Think B4 U Text initiative, or to learn how you can get involved, email us at ThinkB4UText@gmail.com.
Some of our long-term initiatives include:
Partnership with the Detroit Symphony Orchestra – Helping to promote and support music education programs that give students exposure to music and fine arts. This partnership helps create experiences that would not be possible without the support of Honda USA and the Detroit Area Honda Dealers.
Honda Pilot Giveaway for the Ronald McDonald House of Detroit – The promotion and donation of a Honda Pilot by the Detroit Area Honda Dealers helped raise funds and awareness for the benefit of the Ronald McDonald House.
The Detroit Honda Club and Honda Civic Giveaway – The Detroit Area Honda Dealers Association has created an organization for those that love and own Hondas. Through the club website www.detroithondaclub.com and regular email communication, Honda enthusiasts can stay connected with events, news, exclusive opportunities and club member giveaways. The Detroit Honda Club recently awarded a Honda Civic to one of its many deserving community members.