2013 Accord Rearview CameraHonda vehicles are some of the most technologically advanced models on the road today, including amenities like Bluetooth HandsFreeLink, Honda’s i-MID infotainment system with touchscreen interface, and a rearview camera (pictured) on entry-level LX trims. But in the future, they may be driving themselves.

That’s right, Honda cars could drive you to or from wherever you’re headed without any need for you to put a hand on the wheel. This new automated driving technology was tested for the first time at the ITS World Congress in Detroit just this September, and it’s pretty incredible.

Honda’s Goal: Zero Accidents

If that goal sounds a bit ambitious to you, that’s because it is, but it’s a good kind of ambition, the kind that leads to safer and safer Honda vehicles and hopefully reduced collisions. At the ITS World Congress, Honda demonstrated their automated driving tech on US soil for the very first time.

Technologies exhibited included industry-leading automated driving components such as automated freeway merging and exiting as well as lane changing and Honda’s unique vehicle-to-vehicle “virtual towing” capability.

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

This might all sound like the work of science fiction, but it’s very much science fact right now. In fact, you can see some of the safety features Honda’s automated vehicles use on current models, including:

  • Lane Departure Warning
  • Forward Collision Warning
  • Adaptive Cruise Control with Low-Speed Follow
  • Collision Mitigation Braking System
  • Road Departure Mitigation

Learn More at a Detroit Area Honda Dealer

We’re proud that Honda chose our fair city to display their new technology. We have a long history in the auto world, and we look forward to taking part in its bright future. Visit a Detroit Area Honda Dealer to get a look at Honda’s current safety features or to learn more about their automated driving tech.



Detroit Area Honda Dealers includes Tamaroff Honda, Jeffrey Honda, Cawood Honda, Troy Honda, Germain Honda of Ann Arbor, Fischer Honda, Ferndale Honda, LaFontaine Honda, Victory Honda of Plymouth, Victory Honda (in Monroe), Suburban Honda, Jim Riehl’s Friendly Honda, Brighton Honda, Page Honda of Bloomfield, and Genthe Honda.